April 2023
Copywriting, Branding, Content Creation
HelloFresh is a meal kit delivery service that is part of the slow food movement through their sustainable efforts. As they have a very funny and blunt personality, I took advantage of current jokes to create attention-grabbing visuals to convince viewers to try out HelloFresh's service.
In the development and ideation stage, I copywrote 3 different versions utilising HelloFresh's brand identity. The third design was selected as the final design and moved forward into refinement as it had the most impact.
In creating the carousel with the same typography, I replicated their current style on Instagram where HelloFresh grabs the attention of the user with big and bold typefaces as the cover image. I also ensured that none of the important information was obscured, making use of a final image to consolidate said information and the call to action. Additionally, I created a graphic to make the carousel more seamless in it's transition to the final image.
The body copy for the poster serves as the caption for the Instagram carousel, ensuring consistency.
